The first trend:the the brand concentration of subdivision category concentration is increasing and the brand structure is forming.The leading brands have high growth while small brands are hard to survive the difficulties. The concentration of subdivision products is increasing rapidly. The stronger the stronger, the weaker the weaker.The expansion of products category and the creation of business mode are accelerated.

The second trend: the relationship between the channel and the factory. The cost of the channel is increasing, but the efficiency is falling, the Internet e-commerce is not as good as imagined.The e-commerce reaches the bottleneck. The new off line channels are increasing rapidly, and the flowing entrance of consumption is diversifying.

The third trend:The distributors invest more with low output and profit effect is worsen.In the home furniture industry, there exists the phenomenon of distributor aging,no momentum ,lack of power.So at the current level of the dealer, the couple's shop is very difficult to make a big brand.

The fourth trend:The full house customization is increasing rapidly.But in my opinion,the custom made furniture is too hot and is very dangerous.The industry is entering into red sea.

The fifth trend:The product category expansion is accelerating.For example, the furniture factories which producing wood doors begins to do full house customization,so does kitchen cabinet factories and wardrobe manufacturers.Take some sub division as example, Kuka sofa, in the past produced leather sofa, but now suppliers full category furniture.Xiyingmen in the past produced only mattress,but now has a layout of full category.The category expansion must brings the heat of big home.Is the category expansion right?I think the moderate expansion is right, but excessive expansion will bring big burden to furniture factories.